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The latest news from the global toy soldier hobby
March 2012
W. Britain European distribution
News arrived with us at the end of January concerning W. Britain and its UK operation. Since First Gear bought the famous company back in 2005 it had its own UK operation which was based in Luffenham, Leicestershire.
It appears the company has now decided to streamline its UK/European operation whilst also hopefully expanding its market share by using a well established distributor, Bachmann Europe.
Graham Hubbard, MD of Bachmann Europe stated “Bachmann is absolutely thrilled with this opportunity, the esteemed W. Britain brand fits beautifully with our other classic British brands such as Graham Farrish and dovetails nicely with our existing sales and marketing focus and philosophy.”
For those of you who have not heard of the company Bachmann Europe is a well established manufacturer and distributor of train and related hobby products in the UK and Europe which prides itself on excellent customer service.
As of the date of the press release, January 30, Bachmann Europe Plc has taken over the distribution of all W. Britain products in the UK and Continental Europe, however W. Britain remains wholly owned and operated by First Gear, its parent company since 2005 and this is not a change of ownership.
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